Admissions Box Kits
- full-color, 2-sided box with custom insert to
stabilize contents during shipping - personalized variable data welcome card
- 2 versions of area maps showing each campus
and surrounding landmarks, matched to each
student during fulfillment - e-flute corrugate plus text and cover weight
sheets and sticker stock
Fostering Engagement
Johns Hopkins Carey School of Business recognizes the importance of fostering engagement throughout the entire admissions funnel. Looking to engage with newly admitted students beyond the typical acceptance packet or email, they were looking to create a personalized gift that could be mailed directly to admitted students’ homes. The development of box engineering and mechanicals, data cleansing and organization, and fulfillment and shipping logistics were key to kit success. This kit was initially shipped in 3 phases, with nearly 900 total pieces to date.