Personalized Direct Mail Programs
Personalized Direct Mail Programs
Direct mail still remains one of the most effective, tried and true strategies in today’s complex world of marketing. While unsolicited emails can be deleted with one click, direct mail’s tangible and more intimate nature increases the likelihood that people will pay attention to your messaging, resulting in greater brand visibility and better response rates. In fact, for every $167 spent on direct mail in the U.S., marketers sell $2,095 in goods. Additionally, 40% of consumers have made a purchase in the last three months and 39% say they try a business for the first time as a result of direct mail.¹ Successful direct mail marketing campaigns drive sales and create powerful brand connections.
Our data-driven direct mail and in-store promotions experts utilize a wide range of direct mail marketing solutions — from postcards, self-mailers and promotional box kits to data management, analytics and security — to send the right message at the right time for maximum ROI and engagement with your target audience.
¹Olenski, Steve. “An Appreciation For An Old Friend: Direct Mail.” Forbes.
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Brands We Work With
Our Approach
Production + Distribution
With our six- and seven-color presses and Scodix print enhancement technology, we’ll help you increase brand equity and consistency across marketing channels, accelerate information to market and seamlessly execute your multi-channel campaigns. And after production is complete, we’ll take care of mailing, fulfillment and distribution logistics to ensure your mail reaches your intended recipients quickly and on time.
Data Expertise
When you combine direct mail with customer data, you have the opportunity to create highly personalized marketing deliverables. Targeted direct mailers generate more engagement than the thousands of generic ads that saturate the internet, and customers are more likely to trust you and your business when they receive tangible, carefully curated direct mailers.
Comprehensive list appending and data segmentation allows us to target new customers who are most likely to require your services. This guarantees successful results and provides a lower cost per customer acquisition compared to traditional direct mail efforts.
We consistently produce a high return on all investments, thanks to our precise targeting efforts and proprietary TracBac® Analysis technology that delivers real, measurable results.
Our direct mail marketing programs are centered around your continued growth and TracBac is an integral part of measuring your success. TracBac measures your return on investment not by how many pieces were mailed, but by how much you spent per conversion. We work with you to develop a comprehensive, customized marketing plan, which will result in higher customer retention rates.
Data Security
We hold ourselves to the highest standards, ensuring your information is protected with a comprehensive security system that meets Department of Defense standards.
Military Grade Firewall System
Hackers are unable to get past our firewalls. We retain Sword and Shield, a world-class data security company, to continually assess our security measures. All attempts to penetrate our firewalls from outside and inside our facilities remain unsuccessful.
Restricted Access to Customer Information
Within our facilities, only a select few employees have access to customer data — it’s strictly on a need-to-know basis. Employees who do have access to customer data are subject to regular background checks.
World-Class Break-In Protection
In addition to high-quality exterior alarm and security measures, all sensitive data servers are located in our Secure Data Center with no exterior windows to the outside of the building.