Personalized Direct Mail Programs
Personalized Direct Mail Programs
Direct mail still remains one of the most effective, tried and true strategies in today’s complex world of marketing. While unsolicited emails can be deleted with one click, direct mail’s tangible and more intimate nature increases the likelihood that people will pay attention to your messaging, resulting in greater brand visibility and better response rates. In fact, for every $167 spent on direct mail in the U.S., marketers sell $2,095 in goods. Additionally, 40% of consumers have made a purchase in the last three months and 39% say they try a business for the first time as a result of direct mail.¹ Successful direct mail marketing campaigns drive sales and create powerful brand connections.
Our data-driven direct mail and in-store promotions experts utilize a wide range of direct mail marketing solutions — from postcards, self-mailers and promotional box kits to data management, analytics and security — to send the right message at the right time for maximum ROI and engagement with your target audience.
¹Olenski, Steve. “An Appreciation For An Old Friend: Direct Mail.” Forbes.
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Looking for next level customer retention and lead generation?
With our Share Everywhere Integrated Direct Mail Program (SE) — and our proprietary TracBac ® Analysis — we aim to make direct mail the most effective form of advertising by integrating it with cutting-edge digital marketing technology like Google, Facebook and Instagram, providing solutions for the challenges that center around direct mail as an offline marketing channel and increasing the results of your direct mail campaigns 23-46%.
80% of sales are made between the 8th and 12th contact. SE aims to add an additional 8-16 touches to each direct mail recipient — skyrocketing your results!
SE incorporates seven different technologies — Social Match, Mail Tracking, Informed Delivery, Call Tracking, Online Follow-Up, Social Media Follow-Up and LEADmatch — to seamlessly track the effectiveness of your direct mail campaigns. Even better, you can follow along with real time results on your very own dashboard.
SOCIAL MATCH: Match your mailing list with your Facebook and Instagram user accounts. Your target marketing will not only receive the mailing, but will be delivered the SAME message on their social feeds, even before they visit your website online.
MAIL TRACKING: Be prepared for new calls and online leads by knowing exactly when your mail pieces delivered.
INFORMED DELIVERY®: With Informed Delivery integration, your mailing piece will be accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS. You will also be able to track where Informed Delivery emails have been opened geographically!
CALL TRACKING: Get access to live updates and recordings of every call you’ve received as a result of your direct mail campaign.
ONLINE FOLLOW-UP: If a prospect leaves your website without taking action, your ads will show up throughout the Google Display Network directing them back to your website.
SOCIAL MEDIA FOLLOW-UP: Keep your follow-up ads in front of your prospects even when they’re scrolling through their newsfeed on Facebook and Instagram.
LEAD MATCH: Receive a list of who came to your website from the mailing list and what actions they took. With Lead Match, you can mail to unique visitors who visited your website, even if they weren’t on the mailing list! Finally, true attribution for a direct mail campaign!
Data Expertise
When you combine direct mail with customer data, you have the opportunity to create highly personalized marketing deliverables. Targeted direct mailers generate more engagement than the thousands of generic ads that saturate the internet, and customers are more likely to trust you and your business when they receive tangible, carefully curated direct mailers.
Comprehensive list appending and data segmentation allows us to target new customers who are most likely to require your services. This guarantees successful results and provides a lower cost per customer acquisition compared to traditional direct mail efforts.
We consistently produce a high return on all investments, thanks to our precise targeting efforts and proprietary TracBac® Analysis technology that delivers real, measurable results.
Our direct mail marketing programs are centered around your continued growth and TracBac is an integral part of measuring your success. TracBac measures your return on investment not by how many pieces were mailed, but by how much you spent per conversion. We work with you to develop a comprehensive, customized marketing plan, which will result in higher customer retention rates.
Data Security
We hold ourselves to the highest standards, ensuring your information is protected with a comprehensive security system that meets Department of Defense standards.
Military Grade Firewall System
Hackers are unable to get past our firewalls. We retain Sword and Shield, a world-class data security company, to continually assess our security measures. All attempts to penetrate our firewalls from outside and inside our facilities remain unsuccessful.
Restricted Access to Customer Information
Within our facilities, only a select few employees have access to customer data — it’s strictly on a need-to-know basis. Employees who do have access to customer data are subject to regular background checks.
World-Class Break-In Protection
In addition to high-quality exterior alarm and security measures, all sensitive data servers are located in our Secure Data Center with no exterior windows to the outside of the building.