Inspiring Worldviews

Leading Age wanted to create a conference theme that would be shared not only on the national level, but also for individual state conferences. The title, What If, was meant to inspire members to question how asking more of themselves and changing their worldview could make a difference in the lives of those they serve. The kaleidoscope became the centerpiece of our designers’ inspiration as the client was looking for a vibrant color palette, and the constantly changing and evolving patterns and perspectives provided the perfect vessel to convey the message. Elements for the creative package included event signage kits, program cover art, membership directory cover art, save the date mailers, PowerPoint templates, web banners and more – all made available to the client for personalized, on-demand print and ship options or instant download via an online ordering portal.